AOL bought its own VR studio for HuffPo videos
By Billy Steele
RYOT’s virtual reality and 360-degree videos will be used for news coverage.
News outlets have already jumped on the VR bandwagon, and today another publication joins the fray. Today, AOL announced its acquisition of the LA-based virtual reality and 360-degree video production studio RYOT. By bringing the company under its wing, AOL will leverage the resources to boost The Huffington Post’s quest to “re-imagine journalism as we move into the next generation of dynamic storytelling.” In fact, Arianna Huffington & Co. have already teamed up with RYOT, producing “The Crossing:” an immersive series about the refugee crisis in Greece.
“The Huffington Post blazed the trail by empowering people to tell their own stories in their own voices,” said RYOT Co-Founder Bryn Mooser said in a press release. “Together, we’ll bring our immersive virtual reality storytelling to their global news network and we couldn’t be more excited. It’s a game changer.”
RYOT’s documentary film experience and 360-degeree video and VR know-how will give The Huffington Post an in-house studio for producing its immersive content. It also means that the news outlet will be able to produce virtual reality projects to keep pace with the likes of The New York Times and CNN. Terms of the deal were not disclosed.
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