Ex-Google & Instagram employees want to make vertical videos the norm
Ex-Google and Instagram employees have created a new company called “Dreams,” and they have one goal – to make vertical videos the standard for video and film. They’ve already received $5 million worth of investment and have done an immense amount of research on the topic to see if it was deemed profitable. The office of Dreams plays TV shows reformatted for vertical television, according to BusinessInsider. The company has a very strange sales model, but it might just work if their research is correct. Are vertical videos the next big thing for multimedia consumption?
“It’s not comfortable for your wrist to hold a phone on its side,” said Dreams co-founder Tom Bender, a former Google product manager. “When we started thinking about TV for the phone, we decided that it has to be vertical. It has to be formatted for the way that you hold your phone.”