Samsung Refocuses on Design for its 2016 TVs
By Pete Pachal
LAS VEGAS — Samsung thinks its 2016 lineup of TVs is the best ever. That’s nothing new — every year’s TVs are the best ever. This time, however, the design of the TVs – including a so-called “bezel-less” model — might be more interesting than incremental technology bumps within them.
In 2015, Samsung introduced its SUHD TVs, with 4K resolution, quantum-dot color technology and curved designs. At CES 2016, Samsung showed much the same tech, albeit with a tweak here and there – this year the highlight is HDR (high dynamic range) for even better color and contrast.
That’s progress, certainly, but last year’s sets were already pretty damn good. The promise of a slightly more accurately rendered cherry or a sunset with better contrast has limited appeal. And the public seems to have caught on that the bendable TVs from the past couple of years were a gimmick — there wasn’t a single bendy set at Samsung’s First Look event to reveal its 2016 TV lineup.
Instead, Samsung showed us something possibly more compelling: A TV that looks great from every angle. The KS9500 model has what the company calls a “360-degree design,” with a backside that looks as good as the front. Samsung even made it so the screws aren’t visible.
The “bezel-less” claim is an exaggeration, surely, but not by much. The bezel is a matter of millimeters — Samsung is clearly channeling some innovation from its mobile side here.Also revealed:
Samsung’s thinnest-ever TV, which all but disappears when you walk alongside it. Were it not for the curve (what is it with Samsung and curved screens?), it would all but disappear. Even more impressive: There was no enormous hump on the back.
Of course, Samsung is also giving Smart TVs one more try: All Samsung 2016 Smart TVs are both “objects” that you can control via smartphone as well as smart hubs, capable of communicating with your other household appliances. At the event, the company showed how the TV could instantly call up the feed from a smart doorbell equipped with a camera.
The Smart features may be more than just hype. At its press conference, Samsung announced a partnership with Time Warner Cable so consumers would no longer have to think about “switching inputs” when choosing the content they want. Details were scant, but the days of universal remote “macros” and infrared blasters may soon be behind us.
No prices yet, but we’ll probably get those when Samsung has its line show in a few months.
Article was originally posted here