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21st April, 2017

Starcraft: It’s 20 years old, still amazing and now Free.

In what I think is a very clever game, nearly two decades after its 1998 release, StarCraft is now free. Legally! Go download it now.

Why free? and Why a clever move? Well, Blizzard are soon to do a new release, a brighter, shinier re-mastered version. So they are using the original as a lead magnet, so to capture new people to the game, and re-ignite the passions of older fans –> then hit them with an ‘upgrade’ offer. Brilliant marketing. Giving something free to get value back later.

I was a huge Starcraft fan and we used to set up LAN parties for this and Doom, so I’m literally downloading it as I type.

Blizzard has just [...]

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