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What is And why do you need some of it!

What is And why do you need some of it! platform

AI and Cognitive technology is on the move, it’s spreading across all marketings and has already had huge successes in areas like healthcare and marketing. And now, with the help of it’s come to sales., the #1 conversation intelligence platform for B2B sales, earlier this year launched a Real-Time Conversation Intelligence TM (RTCI) for B2B sales teams, a first in its category, and this week announced that they have raised Series A funding of $26m to help them move the business forward.

This provides sales reps with a competitive edge by alerting them and assisting them in real time with a variety of pain points related to a sales opportunity – customer objections, competitive comparisons, pricing sensitivity, and a host of other potential key moments.

Gong uses artificial intelligence and machine learning to analyze unstructured data to help B2B sales teams win more deals by recognizing effective patterns from tens of thousands of hours of spoken sales conversations.

The company, which is officially ‘cool’, with Gartner naming a Cool Vendor in CRM Sales, is truly innovating in the sales space. We often talk about the best way to improve performance as identifying the mean performance and bringing everyone to that standard – constantly improving performance by raising everyone rather than focussing at the top. With Gong, you’ll be able to make all your sales people perform to the best standards, rather than having a ‘presidents club’ group of sales making up a majority of your number.

“Thousands of sales professionals and their managers, who use Gong, will now receive real-time assistance to help them win more deals,” said Amit Bendov, CEO. “Until now, conversational intelligence was the domain of only the largest enterprises with the biggest pocketbooks. We’re democratizing the sales conversation intelligence field by bringing it to the individual sales reps. There is a wealth of knowledge within each sales organization and within our conversation intelligence platform, which can now empower sales teams to have better sales conversations, shorten sales cycles, and drive more business.”

Honestly – if you have a sales team, go check it out.

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